Timberland’s Corporate Social Responsibility Essay Example for Free

Timberlands Corporate Social Responsibility EssayTimberlands deterrent example of its corporate power in society is very much so positive. The have contri saveed many great things to the world around them as they go to fit. Jeffrey Swartz, the grandson of the founder and the last member of the family to serve as CEO said, At Timberland, doing well and doing good are not separate efforts. Every day, everywhere, we compete in the global economy. At the center of our efforts is the premise of service (Lawrence Anne T. ) Timberland only went further to prove this statement by Swartz. The cordial responsibly contri howevered by the forward-looking Hampshire fellowship is apparent and influentially responsible. Large companies can and are very influential to former(a) companies because they set the pace. Not only with profit, but also with social responsibility, smaller companies follow after the actions of larger companies. Timberland is aware of this big brother image and is han dling itself very well.Timberland has made both efficient and social contribution to the United States and its neighboring countries. They have mastered the balance of public help. In September 2011, Timberland celebrated its centenary birthday with a service event called Serv-a-Polooza (Lawrence Anne T.). The event was held at its corporate headquarters in New Hampshire. Volunteers worked with Habitat for Humanity and framed houses in its corporate parking dish to be shipped for final assembly in Missouri to suffice the suffering families in tornado- devastated Joplin, Missouri. They also created a new outdoor community gathering and slaying space, built an outdoor classroom at a local elementary school, and improved the high school athletic facilities in Newmarket, New Hampshire.Lastly, volunteers worked on color a community for a local nonprofit organization, transforming the meeting space for local disabled veterans, and knitting blankets for families affected by the Missou ri tornadoes. (The Timberland Company ) Timberland and its volunteers have made substantial social contributions. Helping the state of Missouri shows the optimistic side of largercorporations, which can often be misconstrued as negative entities. Timberland is making a great difference.Timberland has also prepared economicalal influences. Over the past years, Timberland has focused more on its effective sustainability. By the end of 2010, they had installed LED lighting in its stores in the United States and directed its European stores to purchase renewable energy, which in return decrease its carbon emissions by thirty-eight percent. Shortly after that accomplishment, Timberland set new sustainability goals for the following year. The company unveiled the plan to reduce its carbon emissions by fifty percent of total energy consumption. Timberland established a baseline for its supply chain emissions and challenged all of its suppliers to meet level two of the orbicular Social C ompliance Program standards (Lawrence Anne T.).The programs that Timberland have pursued are not in lieu of self-interest. The standards and changes that the company has set fourth simultaneously expediency the company and its surroundings. Both the economical and social changes and contributions not only benefitted the company as a whole but also the people that the programs were initially for. The emissions sustainability efforts were economically beneficial because it supports health standards for the surrounding community where the Timberland factories are located as well as their suppliers. The programs that Timberland set effectively on their centennial birthday, in Missouri, were put in place in lieu of the Missouri residents and their families.The social responsibility initiatives of Timberland are focused on the appropriate problems but can focus on a different aspect. The programs set fourth in Missouri were great but Timberland can aim to assist other states besides thei r native state. Many programs went into play in Missouri because tats where Timberlands home is. These efforts are great but are change in on one place. Timberlands efforts should be widespread around the United States. Timberland is off to a great start but shouldnt be settled only in their place of comfort. Widespread efforts will go along way and open the doors for other volunteers, financial and non-financial support.VF flowerpot should continue to support the initiatives of Timberland because they are headed in the right direction. Timberlands efforts are creditable and honest. They have set a standard for other companies to follow. Being a larger and well know company is crucial because youre always in the limelight. This limelight is the reporting mark that smaller and future companies seek direction from. If Timberland continues with its practically good efforts, corporate entities would have a more positive perception.Timberland has set fourth great efforts with their ec onomic and social contributions. They have properly set initiatives that are both beneficial to their surrounding communities as well as the company itself. Timberlands exercise of its corporate power in society is very much so positive. The have contributed many great things to the world around them as they see fit.BibliographyLawrence, Anne T., and mob Weber. Business and Society Stakeholders, Ethics, Public Policy. Fourteenth ed. Print The Timberland Company . Corporate Social Responsibility Report. 2001. .