"The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself." (Drucker) Produce arguments for and against this statement.

In 1973, Peter Drucker stated ?The aim of merchandise is to fill out and go steady the client so well that the crop or helping fits him or her and sells itself.? Considering that commercializeing is an exchange edge between both parties which results in both customer and organisational pleasure (Kolter & adenylic acid; Keller 2006). It seems logical that, if a byplay is adapted to produce a product that is able to sell itself (i.e. does non require the help of a sales person) then marketing would be accomplished. That is, the customer acquires the product they are looking for, and the business gains its profits. However, Drucker further complicates the land site by saying this is achieved finished ?knowing and understand the customer well.? This suggests that knowing and understanding customers necessarily is the only factor that matters. moderne day marketers embrace the design of finding the right product for their customers (Kolter & Keller 2006). Thus by identifying and pleasing customer needs this will lead to satisfaction of current customers and the attraction of newfound customers (Wangenheim & Bayón 2007). For example, when Sony invented its Play Station, Gillette its Mach III razor, and Nintendo its Wii in all three companies intentional a product that customers desired so much they were make full with orders before the products reached retailers (Kolter & Keller 2006).

Furthermore, by dividing consumers into groups of plurality that share the resembling needs, businesses are able to concentrate their efforts change to marketing conquest (Kenne dy 2000). In 2003 Starbucks and Pepsi found ! and exploited the initiative in the market for ready-to-drink coffee products. This proved a booming venture for the businesses and they are now market leader in the industry. However, it was not as simple as identifying customers needs. Starbucks and Pepsi produced marketing campaigns that would invoke peoples... If you want to retrieve a full essay, order it on our website: OrderCustomPaper.com

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