Marketing

increase animateness roll in merchandise By Tafadzwa Gwena 4-22-2012 TAFADZWA GWENA student NUMBER: R910455T COURSE NUMBER: MBA536 COURSE come across: selling INSTRUCTOR NAME: DR. MARAVANYIKA STUDENT NAME: increase Life rhythm method in marketing Management ASSIGNMENT 2 receivable Date: 17 display 2012 1 Contents 1 Introduction 1.1 Denition of product Life-cycle . . . . . . . . . . . . . . . . . . . . 3 4 2 Stages in PLC 2.1 2.2 2.3 2.4 2.5 Product ripening Introduction leg . Growth soma . . . . Maturity Phase . . . Decline Phase . . . . Phase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 5 6 7 8 9 3 Important Implications from PLC 4 The PLC image as a absolute & planning creature 4.1 4.2 4.3 4.4 4.5 4.6 Management of Existi ng Product . . . . . . . . . . Marketing mix and product modication . . . . . . Extending the product line on the root of PLC . . Discarding Deadlines on the basis of PLC . . . . . . youthful Product using . . . . . . . . . . . . . . 4.5.1 Types of New Products . . . . . . . . . . . . Useful techniques in product life cycle watchfulness . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 10 11 13 14 15 16 17 18 5 Limitations of PLC 6 Critiscm of the PLC concept 7 Summary 19 20 20 2 1 Introduction The concept of Product Life cycle is a in truth important as marke! ting tool for organizations as the marketing environment is increasingly nice very dynamic and competitive. Managers must at any attached meter be ready to make decisions on their product lines i.e whether to carry with them to drop them or revitalize them. Or eventide sustain new product lines all together. This what the concept of PLC is found on. making decisions based on...If you want to get a overflowing essay, read it on our website: OrderCustomPaper.com

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