PEST-C and marketing stratgy for Appl company Research Paper

PEST-C and trade stratgy for Appl federation - Research Paper ExampleIn a video titled, What makes apples marketing Unique, it emerges that apple Company endeavors products with outstanding features (Integra globose Solutions, 2012). For example, when other companies conceived the possibility of growing desktops, apple moved a step further and conceived the possibility of having a computer in the pocket.Currently, orchard apple trees MacBook Air is the thinnest computer in existence developed through an amazing product design and detail. Unlike other companies, Apple highlightings only one outstanding feature of its products in its advertisements. Although the MacBook Air has scarce functionality, the Apple Company utilized a unique marketing strategy and placed emphasis on the fact that the MacBook Air was the thinnest computer (OReilly, 2012). The focus on the most outstanding aspects makes Apples marketing unique, simple, and straightforward. The focus on a single aspect instead of numerous aspects sets a new measuring for Apple product a factor that motivates potential consumers to buy the products. The video uploaded on YouTube by the Integra Global Solutions, who are experts in marketing reveals the uniqueness of Apples marketing strategies.Moreover, Apple Company has adopted digital marketing, which has created a buzz on the sleek design of the companys products. Similar to its products, Apples online advertisements and its website focus on high levels of navigability making it easy to use for customers. Through digital marketing, the Apple Company has been able to interact with its customers and focus on highlighting the value added by its premium products. The company does not need to confuse its customers by highlighting numerous features in its advertisements (Montgomerie & Roscoe, 2013). On the contrary, its marketing strategies highlight one outstanding feature that should motivate and convince a customer that the Apple product is dese rving buying. Irrespective of