Marketing Case Study Example | Topics and Well Written Essays - 250 words - 2

Marketing - Case Study ExampleAs a result, Dunkin Donut targets a mass market when compared to Starbucks.As already discussed above that the market has been revolutionized and there is more than competition and larger consumer turnout. This increase will further encourage other firms to enter the market and in the next 3-5 market is going to mature by having the maximum number of competitors and consumers. Dunkin can try to go for policies such informative advertising to discourage consumers from buying other brands. This would not wholly ensure that customers do not desert the company at the competitors expense but, it will also defend the Dunkins dominant position in the market.Dunkin Donuts may have been founded 50 years ago, but the philosophy it adopted could very well match any modern company. The company aims to produce high whole step products at a very affordable price. They increase the hold dear of their brand by selling only fresh products to the consumers. For exa mple, Dunkin Donuts has policy that they will throw away any coffee left in the timpani after 18 minutes and serve only fresh coffee to the consumers. This gives a great value to its products as people know that whatever they are buying from the place is not harmful from